On our news platforms, we offer a broad range of display advertising formats that all comply with the IAB standards.
AfricaWeb news platforms offer advertising possibilities on both desktop and mobile platforms. Our main objective of our display advertising proposition is to promote the message of the advertiser through different options, e.g. videos , event coverage, banner placement, public announcement, guest appearance, live streaming etc.
An example of the B2B advertising brochure of one of our news platforms is the one of GhanaWeb.
The benefits of online advertising in comparison with offline advertising: